TEAM
Meet the founders
behind Shinobi.
Shinobi brings together decades of experience across games, entertainment, brand strategy, business development, platform partnerships, and game development.
Our team has worked across global entertainment brands, major gaming platforms and leading development studios, bringing a practical understanding of how opportunities are shaped, funded, built and brought to market.
We combine our creative, commercial, and platform expertise to create exclusive and funded premium games.
C O - F O U N D E R, C E O
WALLY NGUYEN
Wally Nguyen is Co-Founder and CEO of Shinobi Group, where he leads commercial strategy, funding partnerships, and business development across entertainment brands, game studios, and platforms.
He co-created the Playable ad format for the mobile games industry as CEO of mNectar. Nguyen helped lead Skillz to IPO on the NYSE in 2020 as Vice President and served as Chief Revenue Officer of East Side Games.
With over 20+ years of experience in gaming, he brings extensive experience across publishing, IP licensing, platform relationships, studio partnerships and strategic dealmaking.
C O - F O U N D E R, C H I E F B R A N D O F F I C E R
ELIN JONSSON
Elin Jonsson is Co-Founder and Chief Brand Officer of Shinobi, where she leads brand strategy, creative development and the shaping of game opportunities across entertainment IP, platforms and studios. She brings nearly a decade of senior leadership experience in games, including her previous role as CBO at East Side Games.
Her work spans IP strategy, platform partnerships, creative positioning, brand development and game concept development, with extensive experience in platform strategy, positioning and funding across different business models and distribution ecosystems. She focuses on identifying the right audience, platform and creative approach for each opportunity, working closely with brands, developers and platform partners to turn early-stage ideas into clear, commercially relevant game concepts.
SELECTED PRIOR IP/BRANDEXPERIENCE
The Office [US] • Peanuts • Star Trek • RuPaul • Doctor Who • Cheech & Chong