WHAT WE DO
We help turn
opportunity into the right game.
Shinobi works across entertainment brands, platforms, and game studios to identify the strongest opportunities, shape the right creative and commercial approach, assemble the right team and stay closely involved from strategy through development and launch.
OUR PROCESS
From Opportunity to Funding to Launch
We take a hands-on, collaborative approach from the earliest opportunity all the way through launch. We help shape the game, bring together the right partners, align creative and commercial goals, and stay closely involved throughout development and production.
01
FIND THE OPPORTUNITY
We identify where the strongest opportunities exist — which IP, audience, platform, game direction and commercial model make the most sense.
02
SHAPE THE GAME
We define the audience, creative direction, positioning and high-level game concept, creating a clear foundation for the opportunity.
03
ASSEMBLE THE RIGHT TEAM
We identify and bring together the development, platform and commercial partners best suited to the project.
04
ALIGN CREATIVE & BRAND
We work across brand and development teams to protect the IP, guide creative decisions and keep the game authentic to the brand and audience.
05
POSITION
We help position the project, navigate platform conversations, approvals and negotiations, and create the path into production.
06
GUIDE DEVELOPMENT
We remain actively involved throughout production — supporting milestone reviews, brand and platform feedback, key decisions and launch.
WHO WE WORK WITH
Three sides of the ecosystem. One connected approach.
We work across all three sides of the games ecosystem, helping identify opportunities, shape the strategy, bring together the right partners, and stay involved from initial concept through development and production.
PLATFORMS
We understand what platforms are looking for and help identify, shape and position IP and game opportunities that align with their audiences, content strategies and investment priorities.
BRAND & IP OWNERS
We act as your external games team, helping define your games strategy, identify opportunities, connect with the right studios and platforms, and stay closely involved through development and launch.
GAME STUDIOS