Your external
games team.
Your external
games team.
Your external
games team.
FOR BRANDS & IP OWNERS
Your digital
games team
Shinobi acts as your external digital games team, helping define your games strategy, identify the right opportunities, find the best development partners, and stay closely involved from concept through development and launch — protecting the IP and keeping the brand, audience and product vision aligned.
THE OPPORTUNITY
Games are a powerful way to extend your brand or IP.
Games can deepen audience relationships, reach new generations and create meaningful new revenue opportunities. But finding the right game, platform, studio and commercial model requires expertise across a complex ecosystem.
THE OPPORTUNITY IS MASSIVE
Games reach global audiences, deepen engagement and create new ways for fans to experience your brand.
THE ECOSYSTEM IS COMPLEX
With countless platforms, studios, technologies and business models to navigate, knowing where to focus isn’t always clear. Shinobi helps identify the opportunities worth pursuing and the right path forward.
THE GAME MUST BE BRAND-SAFE
The right game should feel authentic to your IP at every stage. Shinobi stays closely involved through development to protect the brand, guide creative decisions and keep the project aligned with its audience.
WHAT WE DO
The support you need to build the right game.
We combine games strategy, platform expertise, studio relationships, creative guidance and hands-on development support — from identifying the opportunity through production and launch.
DEVELOP GAMES STRATEGY
We define where your IP can succeed in games — identifying the right audiences, platforms, game direction and commercial opportunities for the brand.
PLATFORM STRATEGY
& POSITIONING
We identify the right platform opportunities, shape projects around their audiences and priorities, and support pitching, approvals and funding conversations.
STUDIO SELECTION & PARTNERSHIPS
We identify and vet development teams based on creative fit, technical capability, audience understanding and platform experience, then help build the right working relationship around the project.
CREATIVE & BRAND OVERSIGHT
We help translate your IP authentically into games, shaping concepts, guiding creative decisions and supporting brand approvals throughout development.
DEAL & COMMERCIAL STRATEGY
We support licensing structures, partnerships, negotiations and long-term commercial strategy around each opportunity.
DEVELOPMENT & PRODUCTION SUPPORT
We stay closely involved throughout development — supporting milestone reviews, brand and platform feedback, partner alignment and key decisions through launch.
WORK WITH US YOUR WAY
Modular support or a full external games department.
We meet you where you are, with flexible support based on your needs and goals. Whether you’re exploring your first game or building a broader games strategy, Shinobi can plug in where needed or work alongside your team from strategy through development and launch.
MODULAR SUPPORT
Bring Shinobi in for specific needs across games strategy, platform positioning, studio selection, creative development, commercial strategy or production.
FULL-SERVICE PARTNER
Work with Shinobi as your external games department, helping shape and execute your games strategy from opportunity development through production and launch.